Christina Rein, a mother of three, had become accustomed to carrying around oversized, unfashionable diaper bags. Not wanting to give up style over substance, Rein developed a smaller, more convenient diaper bag that she could tuck into her favorite designer purse but still protect and organize diapers and wipes. She ended up creating a whole new niche in the diaper bag industry with a smaller, stylish bag that was a perfect union for fashion forward moms on-the-go. Diapees & Wipees are now available in over 1,000 stores across the country and online. They’re also available in Japan, Canada, UK, Spain, Dubai, Germany, Sweden and Australia.
Continuing her ingenuity, Rein created “Moodeez – It’s a girl thing”, after being annoyed by disheveled personals in the bottom of her handbag. Moodeez is a fashion friendly accessory that manages and protects your feminine products. Just like her original idea, Diapees & Wipees, Moodeez has become a new and exciting concept in the marketplace.
Christina Leigh & Company’s passion to design functional, fashion forward accessories continues to grow. The company has incorporated a plush blanket line called Cuddly Wuddlees, released the hip and handy “Hipster Bag”, and are excited to make available their newest product, a high-end, full-size designer diaper bag line.
Though she is President of Christina Leigh & Company, Rein is still a mom who lives a busy lifestyle of raising kids, running a household and caring for her husband in Texas. Being in touch with a “typical” lifestyle (fashionably of course) is why she is able to spearhead such clever products – “It’s a girl thing!”